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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Referral: Traffic that occurs when a user finds you through a site other than a major search engine.

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58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Google Adwords. Google Adwords. Other distribution and brand awareness channels: Facebook.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. In fact it’s highly similar.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Linkedin (93).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. 500 companies.