Prove Your Worth:10 KPIs for Marketers
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? You need to know your churn rate and actively do things to reduce churn.
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