Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The report indicates, as we move into the future, the savviest marketers will be looking at the value of new customers from across channels, platforms, and geographies. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech Advisor

JANUARY 3, 2020

Learn More: What Is Social Media Marketing? Platforms, Strategies, Tools, Benefits and Best Practices. Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020. ‘Everybody writes’ emphasizes the importance of writing for social media marketing.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. and help give you a more complete picture of their online marketing efforts. Now that that’s out of the way…. Not familiar with source code? Schema Markup.

Research 120

Research SEO Press Tagging 120

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

KoMarketing Associates

NOVEMBER 3, 2015

And to do that, I’ve listed several tools and tips below to get you started. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit).

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.]

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 3) Google Adwords Keyword Planner. 4) Google Webmaster Tools. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Webbiquity

JULY 15, 2014

Data Tracking becomes a Strong Online Marketing Asset. We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. Clayton can be found on LinkedIn and Google+.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Hinge Marketing

JULY 24, 2015

You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Google AdWords is the most popular PPC service. And while PPC campaigns can often be a powerful tool, it can also backfire if it’s not managed well.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48

The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? Why is it that such a poweful tool can be so deadly? Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. Inbound Marketing is more than just SEO. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Writing on the Web

JULY 12, 2011

Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Try a subscription service to ScribeSEO Tool. For more info: Scribe SEO Tool click here.). Share this on LinkedIn. Make sure you know which keywords will both attract readers and be SEO friendly. Share this on Facebook.

SEO 100

SEO Tips Content Marketing Digg 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Online Marketing ROI. Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Churn Rate 48

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Hinge Marketing

AUGUST 18, 2015

If you’ve built up your network online, you should have a powerful avenue through which to share your content and ideas. Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. It’s time to rethink your referral marketing strategy.

Ad Building 48

Ad Building Webinar Metrics Marketing & Strategy Adwords 48

SnapApp

JULY 10, 2018

Here, readers can learn how to spearhead growth and optimize their awareness campaigns through a mixture of tried-and-true methods and innovative marketing strategies. Demand Generation Level 2: Online Marketing Institute. Demand Gen Courses To Complete. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hinge Marketing

MARCH 23, 2015

These kinds of techniques certainly have a place in your marketing tool belt. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. Your website is a critical tool for building visibility. That’s where search engine optimization comes in.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Online success comes from thinking like a journalist and a thought leader”. But why the focus on content? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. e.politics: online advocacy tools & tactics » Quick Hits — August 29, 2007 says: August 29, 2007 at 1:15 pm [.] Please don’t. How NOT to pitch a blog. [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SnapApp

JULY 10, 2018

Here, readers can learn how to spearhead growth and optimize their awareness campaigns through a mixture of tried-and-true methods and innovative marketing strategies. Demand Generation Level 2: Online Marketing Institute. Demand Gen Courses To Complete. Lead Generation: Lynda.com.

Training 48

Training Demand Demand Generation Agencies Planning 48

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. It’s for you to decide!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 23, 2009

Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. As with any new tool or concept, it always seems easier said than done.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

Tools mentioned during the session include: SEOtools.com - a site by Veteran SEO and search industry thought leader, Bruce Clay, that includes a suite of organic optimization tools. The panel also discussed paid advertising on sites like LinkedIn and Facebook.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48