KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Unbounce

APRIL 4, 2019

And LinkedIn is dying, right? Google Ads (formerly AdWords). That’s why Google Ads operates at a higher cost per click: conversion rates are often higher than other social platforms. If you stick to the search network and avoid display and YouTube ads, you won’t need design work, videos for ads, or elaborate copywriting.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Directive Agency

SEPTEMBER 12, 2023

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. Essentially, OCT imports actions from your CRM down to the search term level into Google ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Post it out on LinkedIn groups, Facebook, and Google+. Social Sharing. Split up the paragraph into a series of tweets you can share on Twitter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

MAY 11, 2020

Source: Edelman-LinkedIn). ” The powerful video was first used internally but was then posted publicly on social media and its blog, Health Essentials. With this in mind, content marketing isn’t just pieces of content – randomly publishing blogs, social media posts, videos, landing pages, email, etc.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. YouTube TrueView Ads I’m starting with YouTube first because, well, YouTube.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

ClearVoice

NOVEMBER 2, 2018

Go forth and network. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Social Advertising. LinkedIn Sponsored Updates. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. It places a social layer upon: Gmail.

Social Media 100

Social Media Google Media B2B 100

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24. Question 27.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Kenshoo offers a variety of advertising tools related to budget management, search, social, ecommerce, and app-based ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Belkins

FEBRUARY 21, 2021

Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. You don’t have to be a YouTube celebrity or work in B2C to make a short and interesting video about your product. Grow Your Social Networks.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Outbrain

JULY 3, 2019

Most affiliate marketers and advertisers connect via affiliate advertising networks or affiliate programs. They are delivered to web pages by an ad server or ad network, such as Google Display Network. Display Ad Networks. Native ad space is purchased by advertisers via native ad networks like Outbrain. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

LeadSquared

FEBRUARY 23, 2016

Shares are social currency , without which any post will have only limited outreach. Go to start-up meets, workshops, networking events, co-working spaces, etc. For more immediate results, and to get the business running, try ads on Facebook, Twitter, Instagram, YouTube, Google, Bing, etc. Does your post have a CTA ?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Buffer

JANUARY 14, 2019

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. Whether you’re just getting started in social media or a seasoned marketing veteran, you’re sure to learn a few tips and tricks to help take your social media to the next level.

Paid Content 92

Paid Content Youtube Facebook Demand 92

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. He’s a strategist’s strategist. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. It does not require tons of money for Google AdWords and PPC. Buyer demographic and behavioral data was difficult to find. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MARCH 28, 2012

10) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button so their networks, friends, and colleagues can sign up for your list. 19) Leverage your company's YouTube channel. 18) Use Pinterest to promote offers that require email signup.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 45 percent of people watch more than one hour of Facebook or YouTube videos per week. YouTube videos. LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds.

Video Marketing 150

Video Marketing Campaigns Ad Frequency Youtube 150

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Listen for real insight on the real people doing real work in social media. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252