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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns. General.

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AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Share this on LinkedIn.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed. Don’t Forget About LinkedIn Search.

How to set up a Successful Ad Campaign on LinkedIn

EMagine B2B Blog

Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects. Saving searches of target prospects and using LinkedIn as a CRM.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. Bonus Mistake: Not adopting the latest AdWords snippets. adwords ppc paid media semRight? Wrong.

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What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. LinkedIn. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. Not yet.

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Google has carnal knowledge of social

Biznology

You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends. In the past, this was not the case. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. This is no longer the case.

Playing the online reputation shell game

Biznology

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. This week is no different. Enjoy. Read more at The Next Web. Pretty crazy stuff.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Put it on LinkedIn in. Don’t put that on LinkedIn, how many high school seniors have a LinkedIn? Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Getting the content together is only half the battle. Because at the end of the day, that is the true goal isn’t it? Geyer).

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. Above the fold: the top half of the New York Times, July 2, 2008.

The dashboard has finally been perfected

Biznology

Google AdWords. Google AdWords (MCC). LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. Axway used  LinkedIn Ads  specifically targeting the job titles, industries and job functions.

Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. 5. Google Adwords. 9. Bonus.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. You can contact him on   LinkedIn   and   Google+. Guest post by Luke Rees.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Think AdWords isn’t important?

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Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer

B2B Marketing Insider

And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing

Your corporate website needs to become a trap

Biznology

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. He’s a strategist’s strategist. Chris Penn is a maestro.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title. Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service.

Looking in Google’s funhouse mirror

Biznology

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. The mirror can be brutal but we’re all able to see what we want to see. Really?).

Why You Need A Single Source Of Truth For Marketing Data

bizible

B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn. Better Target Your LinkedIn Ads.

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. ITSMA Research Latest Post Social Media B2B marketing Business-to-business Eloqua Facebook ITSMA LinkedIn marketing Marketing Automation SlideShare Thought Leadership TwitterIf you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. You’ve heard of Farmville, right?

A Mostly Good Holiday Read from Mitch Joel

B2B Marketing Unplugged

Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Back to the book.

What Could Kill Google and Facebook

Webbiquity

Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice. Facebook.

B2B Conversion Tracking Best Practices

bizible

AdWords), campaign, content, and term for the ad. This means using Facebook Insights to measure conversions for Facebook ads, Google Analytics to measure conversions for AdWords ads, etc. Because Facebook Insights doesn’t communicate with Google Analytics or Twitter Analytics or LinkedIn Analytics, etc., conversions and AdWords gets 0.5 Form fills are great. conversions.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. That’s not because email is going away any time soon.

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. We’re in B2B analytics heaven.”.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them

bizible

Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. If you’re relying on the channels’ native analytics for attribution and ROI calculation, your reporting will look like this: LinkedIn will say that it generated one conversion, which you will link to $20,000 in revenue. In theory, it’s easy.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve seen a strong conversion rate on the campaign microsite and 23% of the contacts that have enrolled in the Brand Olympics community are new to Origami,” explained Davidson.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. They’re also substantially cheaper than Google AdWords. Or just for keeping up with friends.

How To Measure Paid Media ROI (ROAS)

bizible

AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Is the traffic coming from LinkedIn properly being marked as LinkedIn in your attribution solution? So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Cost Per Lead (CPL). Cost Per Opportunity (CPO).

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