LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google AdWords…whaaaat? And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Webbiquity

JANUARY 28, 2013

What are the best tools for finding and eliminating broken links? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. Or just maybe, you have already been running ads for a while now.

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Google Adwords Keyword Planner. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

KEO Marketing

JULY 28, 2015

Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. This latest development moves that process a huge step forward. The ratings and reviews will appear in ads on desktops and tablets.

Adwords 48

Adwords Google Paid Search Agency Advertising Agencies 48

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Image Source: [link]. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! Image: FreeDigitalPhotos.net ).

Keywords 100

Keywords Research Adwords Search Marketing 100

KoMarketing Associates

MARCH 22, 2018

Source: [link]. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Zoominfo

MARCH 26, 2018

A successful influencer marketing strategy requires a lot of research and preparation – but the results speak for themselves. Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users. Image credit: MarketingProfs. Speed thrills. Stratabeat ).

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

link] HP’s “The Wolf” dramatically tackles printer security. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. What makes this a great brand story? Microsoft highlights employees in its Story Labs platform.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Contently

AUGUST 2, 2021

Bitly may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bitly gives you the tools to efficiently share those links and analyze their performance. SimilarWeb. Want to spy on your competitors?

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Optinmonster

FEBRUARY 21, 2024

Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts. Crosslinking simply means that your new blog posts include links to older blog posts. Fortunately, Syed has a simple process for link building.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. To avoid this, ensure that your headlines and ad copy match the landing page you're linking to. The information could be your phone number, additional site links, or even ratings.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. You can provide links to additional landing pages
. The biggest downside of AdWords is the character limit.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. From Phoebe Fasulo.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

SEPTEMBER 5, 2017

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Make sure to test this out to find the right balance and determine your optimal standing.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. Google AdWords’ average CPA is $48.96 Audience research will help you understand what perks will appeal to your target audience the most. Try linking the rest of your copy to a benefit featured in your social proof like this ad.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. From Phoebe Fasulo.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I asked Stirista’s CEO Ajay Gupta about the technology behind the links. To create the linkage, they took two innovative approaches.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

KoMarketing Associates

DECEMBER 27, 2012

50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. These are all things we need to know not only as link builders but as SEOs in general.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. There are a number of ways to go about this, but one of the easiest is to use a keyword research tool. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Engagio

JULY 29, 2021

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. This is where audience research is really important. There are free versions of most important software tools, like keyword research tools.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Brightedge

MAY 8, 2020

Spend time researching the topic to add expertise, authoritativeness, and trustworthiness , to your piece. Build links internally and externally in order to establish authoritativeness and gain traffic from other sites. Add new and updated internal links where they fit. It won’t work. Include keywords that are also up to date.

Traffic 69

Traffic Case Studies Case Study Content 69

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

SEM 100

SEM Consulting Adwords Tools 100

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Use AdWords (and SEM in general). This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100