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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Link Build Through Partners and Distributors. Those tactics in summary: YouTube Integration.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Writing that “There are diseases on the web that you don’t want to get, and if you’ve had a website online for years, or if your site links to other sites, then there’s a great chance that you’ve caught some Link Rot… it doesn’t sound nice, and it’s really not nice,” Jim Boykin explains what link rot is and links to a new tool to fix it.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Live Events & Trade Shows. I always find it interesting that “SEO” gets put in an isolated category.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Trade Desk. Paid Search. Buzzstream.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

In other words, you need to build your brand using link building tactics. You need each of these parts to build the full picture. If you’re a publicly-traded company, a large, midmarket player, or an established small business, have people talk about you, and have good content. That is not a position of power.

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We Rank #1 on Google for “SEO Agency”. This is How You Can Rank #1 for Your Keyword Too [VIDEO]

Directive Agency

Then you have the industry trade journals. I’m not sure the influence of AdWords here. I don’t want to say that’s an influencer, but you’ll find us on Adwords. It’s critical that you are building links to the pages you’re trying to rank, not just letting them flow naturally to the root domain.