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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

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The Top 10 Free Content Analytics Tools

Contently

Piwik offers similar features to other popular analytics programs, including event tracking, visitor maps, and keyword search, but what sets it apart from its competitors is its mobile app and unlimited data storage. The Piwik dashboard is rather involved, which can be either a pro or con depending on how much time you want to put in.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. The report also showcases the importance of paid social, which was ranked as the third most important aspect in the digital marketing industry, right behind mobile and CRO. The Essential Elements of a Good Social Strategy.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Mobile Marketing.

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To do things in digital marketing

Valasys

” Optimizing site for mobile is critical as well. Google will punish your site in the event that it isn’t enhanced for mobile devices, so ensure yours is well optimized! Do Link building. Building a link is an extraordinary method to show web crawlers like Google that your site is well known.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ. Mike Pickowicz.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 50+ More Things Every Link Builder Should Know - Julie Joyce, Search Engine Land.