The Content Factor
New Way to Promote Your Google Plus Page & Attract More Customers
JANUARY 22, 2013
Google has been hard at work trying to find a better use for its Adwords Express Ads application. Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayThe interface has seen many changes in the last year, since it was removed from the Google Places dashboard.
4 Smart Ways to Keep Up With Google in 2017
JANUARY 26, 2017
However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. 2) Evolve your keyword targeting strategy. What do all of these changes have in common? png">. The solution? What’s Ahead in Search.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
What are the best tools for finding and eliminating broken links? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. Bing Offers Up a Free Link Graph by SEOBook. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. Which tools work best outside the U.S.? SEO Tools and Reviews. by Coconut Headphones.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? ” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. But change is.”
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. Link Build Through Partners and Distributors.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
If you want to shorten that time frame, take a look at these traffic-building tactics. Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? You don’t want to be adding links to a site Google might come to view as a bad neighborhood. Do some careful link building. 15) Guest blog.
What Every Marketer Needs to Know About Google +1 for AdWords
JUNE 29, 2011
Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works. The more credibility you have the greater the chances are that someone will click on your ad. +1’s can impact how your ad is served and how much it costs you According to the AdWords Help Center , the addition of the +1 button to PPC ads does not change the way advertisers are charged or how ads are served. Never delete ads.
Top Internet strategy, marketing and technology links for the week of June 15, 2013
JUNE 15, 2013
Business Insider) Local Link Building: An Easy Win (Search Engine Watch) Make Content Marketing Authentic: The Case of Customer Stories (MarketingProfs) Facebook Could Be Launching Its Own Google Reader Replacement (Business Insider) The post Top Internet strategy, marketing and technology links for the week of June 15, 2013 appeared first on Sazbean. News & Notes
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Email Marketing. How so? How so?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
With Google Authorship, we were able to build an organization’s brand presence in search results by establishing individual thought leadership in line with applicable search listings. In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. The key takeaway? last month.
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
Stop the automated link building schemes. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. That, coupled with the continued role of social media, remains a challenge to most. . Planning.
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.
4 Google Chrome Extensions For Digital Marketers
B2B Marketing Insider
AUGUST 30, 2015
These extensions can do anything from speeding up your outreach efforts to checking for broken links. Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts. Check My Links. Following are my top four Chrome extensions for marketers. MOZBar. Do Share.
Our Favorite Internet Marketing Blog Posts of 2012
DECEMBER 27, 2012
50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. link]. love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. These are all things we need to know not only as link builders but as SEOs in general. link]. link]. link]. link].
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently. . Link Building Strategy. What is a search engine optimization tactician.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords. Overstock.com trades discounts for links, loses $1.05 Rap Genius was by no means the first company to construct a scheme for generating rank-boosting links. Another retail company, another link-building scheme. Marketers.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Link Building becomes Relationship Building. We will be enhancing our outreach with more influential bloggers and editors. Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Content Marketing. Paid Media.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. Motivating the Masses: Inspiring Your Team to Build a Better Blog - Monique Pouguet, ThunderSEO. Ryan Young (Content Marketing Strategist).
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Open Site Explorer is a robust link tracker from MOZ, and it gives me insight on how many links my clients have, and how much authority those links have. A sound SEO strategy includes achieving links from high quality sites. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. look it up.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Bit.ly may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly gives you the tools to efficiently share those links and analyze their performances. reports how many clicks each link generated and when people clicked, down to the hour. Bit.ly. Piwik.
9 SEO Tactics That Just Don’t Work Anymore
JUNE 26, 2015
Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! 1) Get more links to rank higher. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Building links is still a very important part of ranking factors.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
Search Engine Optimization (SEO) refers to the practice of using on-page optimization, website content, link-building, and social media to make a website rank higher in the Search Engines. It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Image courtesy of ag-is.com.
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
NOVEMBER 2, 2016
Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. People frequently think off-page SEO refers solely to link building , but there’s more to it than that.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Tweet Do you recommend this story?
The Biggest SEO Shakeups of All Time
JULY 21, 2014
The “Nofollow” Attribute Cleans Up Link Spam. Whereas linking to a page usually counts as a “vote” for that page, tagging a link with the “nofollow” attribute tells the search engines, “Nah, ignore this one. Nowadays, marketers often use nofollows when linking back to their content from external sources. ”). Not really.
16 Google Tools to Improve Marketing Effectiveness
MARCH 29, 2011
Check out HubSpot’s Google Places page , for instance, and the way we have highlighted some details, photos and specific links. 2. Google AdWords. The chances are you have probably already tried out Google AdWords. Google Groups provides you with an opportunity to find industry insights and build relationships with web-savvy customers. Google Places/Google Maps.
KoMarketing Year in Review: Our Top Posts from 2014
DECEMBER 22, 2014
ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. Optimize Your LinkedIn Profile With These 10 Key Elements – My post outlining ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing.
Google unmasks the anonymous with Google Authorship
JANUARY 28, 2014
It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. And, in their growth, they’ve also influenced and effected “proper” and “legitimate” content through text-link advertising and through SEO strategies that very effectively hook in to this giant SEO-optimized flotilla for quite a few very profitable SEO benefits (that can make or break a publication, store, nonprofit, or brand). ANONYMOUS (Photo credit: Andrewww26). Google’s conflicted.
How to Use Data to Create More Relevant Content
DECEMBER 11, 2015
The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. How to Build a Keyword List. Step #3: Steal phrases from Google AdWords. It's time to build that out a little. Content marketers don't just write, they write with purpose. How do they inform their strategies?
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
Google’s AdWords Keyword Tool is one of the best (free) tools out there for determining which keywords to use, and also doing some competitive keyword analysis. Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. 1.9.2013. [.] 26 Content Marketing Tools to Use in 2013, [link] [.]. Classes. Events Calendar. Ricky.
4 Key B2B Mobile Marketing Takeaways from #SESNY
MARCH 30, 2012
Links and content have to become device aware and then operating system aware and then application aware. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building.
Four Responsive Email Layouts
JULY 11, 2012
Facebooks Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY] Report: Google To Pay Massive $22.5 Webcasts: White-hat Link Building in the Penguin Era - July 11. Advertisers Receiving Settlement Payments From Google AdWords. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Tweet.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Objectives differ.
What Every B2B Marketer Should be Doing Online in 2013
EMagine B2B Blog
JANUARY 29, 2013
Nick Stamoulis, in a great article entitled The SEO Hierarchy of Needs sums up this new approach to search, social and content in this way: Content -> Keyword Research -> On-site Optimization -> Link Building. And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. You say you did that in 2012?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links. Building and executing link-building strategies to enhance off-page SEO. 4) Email Marketer. Strong Google AdWords experience (certification is a plus). Definitely!
A Lead Generation Plan Begins With Content Marketing Strategy
JULY 15, 2011
NuSpark Marketing is proud to offer you this scope-of-work proposal. We aim to be true partners with you, as we take pride on our commitment to build your business. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales. Builds traffic to your website. Link Building.