The Effective Marketer
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
The top 24 facts for selling more in B2B by LEADSExplorer. Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). What exactly is “Web 3.0? ’ by Futurelab. Web 3.0 and 3.0. Need Content?
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales. Use Facebook fan pages to help with SEO? Social Tagging
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by: Chris Golec | August 27, 2008 at 07:21 PM LEADSExplorer goes one step beyond: Not only the website visitor is identified by company name upon his first visit, but all of the visiting data of the next visits is streamed into the CRM (seamless integration). In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few. Among other stuff.