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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.

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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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Why tracking lead and conversion attribution is so important in digital marketing

NuSpark Consulting

One of the most important metrics that businesses track is lead and conversion attribution, which is the process of determining which marketing efforts led to a specific lead or conversion. Another benefit of tracking lead and conversion attribution is that it provides insights into the customer journey.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark Consulting

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Let’s assume your landing page grabs ahold of visitors’ eyeballs, leads them down a persuasive path and convinces them to share their contact information with you.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Conversion : A click that leads to an action you want to track; typically, a sale or a form submit.

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Tips For More Effectively Qualifying Your Sales Leads

BenchmarkONE

Creating this relationship is crucial for any business – and lead generation is an essential part of this process. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. Leads vs. Qualified Leads. Leads are people whose contact information you have. Generating and Qualifying Leads .

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Lack of Lead Segmentation. Many companies treat all their leads same.