Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. SEO leads have a 14.6% close rate, while outbound leads have a 1.7%

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. .

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

SEPTEMBER 22, 2014

But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls?

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Put another way, it’s the opposite of search engine marketing (smart companies use both). Good social media marketing creates positive karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Put another way, it’s the opposite of search engine marketing (smart companies use both). Good social media marketing creates positive karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

JULY 15, 2014

Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. This will likely lead to digital marketing without boundaries; one that’s fueled by strategies focusing on fun, immersive experiences.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 25, 2016

As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

SEPTEMBER 25, 2018

And you’ve likely seen the statistics about the advantages of blogging for B2B companies, such as: Regularly blogging B2B companies generate 97% more inbound links to their websites, leading to higher search engine ranking and a higher probability of being found. Four Lead Generation Tactics Marketers Disagree About.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

SEPTEMBER 9, 2013

Third, use news releases as part of an overall strategy to build and develop relationships with journalists, which over time can lead to citations and even backlinks which actually are valuable for driving direct and search visits to your website. • Experiment with AdWords, social network advertising, Bizo , and other ad networks.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). More content = more leads. The Backup List ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2015

” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. .” ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.”

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Google 100

Webbiquity

SEPTEMBER 12, 2017

At SevenAtoms, he manages and develops inbound marketing and Google AdWords strategies for companies to increase their online visibility, grow their brand, and bring in more leads and conversions.

Content 236

Content Paid Search Agency Buzz Inbound Marketing 236

Webbiquity

JULY 18, 2012

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Facebook 100

Facebook Google Digg Privacy 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. June 8, 2010. April 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 10, 2010

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Use social media intelligence on your leads. Tweet This!

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

DECEMBER 20, 2018

First, use online marketing to its full potential; besides promoting on your website and through traditional paid advertising venues such as Facebook Ads or Google AdWords, also consider utilizing the organic reach of social media to get your message out to your audience. But how can you promote your event in a way that generates attention?

Paid Search Agency 37

Paid Search Agency Work Management Advertising Agencies Marketing Management 37

Webbiquity

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

MARCH 27, 2013

Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 5 Ways to Generate Leads from a LinkedIn B2B Company Page by Social Media B2B. million in revenue.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Marketers Put More Lead Gen Budgets Online by eMarketer. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MARCH 11, 2013

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. Ranking well in Google has become much much more than it was in years past where typical SEO tactics alone could lead you or your clients to success. This new era requires that you become a digital content and online PR expert.”

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 24, 2015

Is it optimized for lead generation and conversions? Infographic: Search Ranking Made Simple by Sword and the Script. 15 Step SEO Checklist for 2015 by Social Media Today. Matt G provides a detailed guide to assessing the content and technical optimization of a website, asking questions like: Is your website optimized for maximum usability?

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Webbiquity

MARCH 1, 2011

After much research, that was the number of blogs that were active and not merely scrapers or spam blogs (“splogs&# ) that publish search-engine-friendly gibberish in the hope of making money off AdWords. It’s impossible to say where the changes will lead, but the final destination of social media itself may be more predictable.

Social Media 100

Social Media Media Digg Press 100

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Webbiquity

NOVEMBER 28, 2011

SEMPO: Social PPC is Giving Google Adwords a Run for Its Money by MediaPost Search Insider Rob Garner reports that “Facebook has rapidly become a top PPC advertising vehicle,” and that advertising on LinkedIn, Twitter and YouTube–while still small compared with search advertising–is growing rapidly.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100