Tomorrow People
MARCH 19, 2012
For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). On the surface of it, PPC looks like an easy way to bring in new leads. Use graphic and animated banners across highly targeted websites in the AdWords Display Network. Use Ad Extensions.
Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. CRM Integration.
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Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. CRM Integration.
Tomorrow People
SEPTEMBER 1, 2022
In his Golden Circle model, Sinek proposes that your brand messages should lead with ‘why’, not ‘how’ or ‘what’. An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign. He theorises that communicating the passion behind the ‘why’ is a way to engage with the audience’s limbic brain.
Tomorrow People
SEPTEMBER 1, 2022
In his Golden Circle model, Sinek proposes that your brand messages should lead with ‘why’, not ‘how’ or ‘what’. Google Ads An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign.
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