PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
they spend on AdWords. Influencer marketing is the fastest growing online customer-acquisition channel leading the way at 22%, with paid search quite a way behind with 14% and display advertising at 9%. Influencer marketing has a superior ROI compared to PPC; $6.50 in revenue for every $1 spent.
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