Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth
ANNUITAS
MARCH 8, 2023
Or worse – we SPEND WAY TOO MUCH on AdWords driving to free trials – and then cross our fingers. Random Act #2: More Leads; ANY Leads! Lower the scoring threshold and let those leads flow, baby! Close rates stay low, and we burn potentially decent, early-stage leads by attacking them when they are not ready to buy.
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