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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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better time management with smart calendars

The Effective Marketer

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager. This is a GREAT time saver.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

I know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management. LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies?

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. This brings us back to features.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. So how do you avoid wasting your time on the wrong content marketing approach? So, what about the marketing part?