Customer Experience Matrix

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Filling out a Web form may also contribute to lead scoring.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

It’s a major improvement over traditional lead generation. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Here are highlights of several vendors I’ve looked at recently.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. The system’s features for lead scoring and routing are more impressive.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.