ViewPoint

JANUARY 26, 2012

Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

B to B 120

B to B netFactor Media SEM 120

Conversica

SEPTEMBER 12, 2018

In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. There are a lot of research firms making predictions about AI. It’s a lot. What’s Next?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Only B2B

FEBRUARY 10, 2023

How to Qualify a B2B Lead Qualifying a B2B lead is the process of evaluating a potential customer’s interest and ability to purchase a business’s products or services. The goal of lead qualification is to identify high-quality leads and prioritize them for follow-up and conversion.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . AdWords is Google's paid ad platform.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). It is an organization wide effort and takes hard work to think through all of the areas including: data, lead planning, lead routing, lead qualification (including scoring), lead nurturing, metrics and technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100