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| | WEBBIQUITY
JULY 24, 2012 Seven Common AdWords Mistakes to Avoid
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
| | WEBBIQUITY
FEBRUARY 7, 2010 Search Engine Marketing (SEM) Best Practices
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Cool” leads (e.g., Higher goals require a larger budget. Write your ads.
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| | WEBMARKETCENTRAL
APRIL 20, 2009 Best of 2008: SEM Landing Pages
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
| | THE POINT
OCTOBER 18, 2012 B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service. Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers. Technically, it should be possible.
| | VIEWPOINT
JANUARY 26, 2012 The 5 Top Media for Cold Prospecting
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads.
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WEBBIQUITY 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
| WEDNESDAY, JANUARY 2, 2013
What’s the key to generating
more inbound marketing leads
? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads
. companies have integrated social media with their customer service, sales
, or product development processes. Social media may be good for 99 things, but lead generation
ain’t one of them. B2B Lead
Blog ). 48% have generated
customers through Twitter and 42% through Facebook. ( MORE >>
WEBBIQUITY Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
However, that figure rises if you work for a company generating
at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). and 30% said it was to get updates on upcoming sales
. Social Media Facts & Figures for B2B Sales
by Inside View. And email messages that include at least one social sharing option generate
a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads
by iMedia Connection. ** 5 Stars. MORE >>
HUBSPOT 10 Examples of Facebook Ads That Actually Work (And Why)
| FRIDAY, JUNE 22, 2012
Typically, ads are measured based on click-through rates , although advanced ad tracking can also allow you to measure ads by leads
. So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords
, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords
, for example, the following three elements are crucial for high click-through rates. It also helps that SEM
and SEO are in all caps. Facebook ads. What Makes an Ad 'Effective'? MORE >>
HUBSPOT How Even YOU Can Master PPC Campaign Management [TEMPLATE]
| THURSDAY, NOVEMBER 29, 2012
But in the world of search engine marketing (SEM
), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates
96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads
. So, how do you do PPC "properly" so you actually get leads
at a reasonable cost? It comes down to intelligent campaign structure. Handy, right? MORE >>
WEBMARKETCENTRAL Best of 2008: Strategy and Branding, Part 2
| MONDAY, JULY 20, 2009
Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation
strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF? Jivox, xy3). MORE >>
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Best Search Engine Marketing Tips of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Best of 2009 (So Far): Search Engine Marketing WEBMARKETCENTRAL | THURSDAY, DECEMBER 3, 2009
- The Top 3 Priorities for 2010 Marketing Budgets DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Best of 2008: Social Media Optimization, Part 5 WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 3, 2009
- 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
- B2B Marketing Fast Fixes WEBMARKETCENTRAL | MONDAY, JULY 14, 2008
- Best of 2008 (So Far) - Search Engine Marketing, Part 1 WEBMARKETCENTRAL | THURSDAY, AUGUST 14, 2008
- The 8 Layers of a B2B Web Marketing Plan WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 8, 2008
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