B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
NuSpark Consulting
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.
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