6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. Make your landing pages mobile-friendly.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. If the landing page experience is designated “below average,” there’s room for improvement.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
competitor names or highly competitive search phrases); • control the precise message (their ad) that searchers will see in the search results; • guarantee exp0sure on page 1 of search results when buyers are late in their purchasing process; • specify exactly what page searchers will be linked to; and. pages with a conversion form and limited content).
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers. Click on the infographic to view full size.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy.
Are Tech Marketers Over Paid Advertising and SEM?
JUNE 6, 2016
Most companies often spend $40 to $50 million a year on Google AdWords. …and the rest (landing page copy, offer selection, etc.) is handled internally, then there is a missed opportunity. Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads. The post Are Tech Marketers Over Paid Advertising and SEM?
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Use the Proper Landing Pages.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. If your company is part of this 30 percent not yet utilizing SEM, here are 7 reasons why you may want to consider adding it to your marketing mix: 1.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. The post 3 Tips for Hospitals To Fuel Content Marketing with SEM Data appeared first on Fathom.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Develop your landing pages. simply send clickers to a site’s home page.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Use landing page data: Each of your pages are optimized for the main product, or service on the page, so it might be safe to assume that the keyword that brought them to that page would be the product.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Welcome back marketers. That all being said, it’s time for the bad news.
Are Google Ad Extensions Right for Your Business?
NOVEMBER 19, 2013
These ad extensions are ideal for ads that will appear on desktops: Sitelinks – In addition to your main landing page, sitelink ad extensions let you show links to specific pages on your website below your ad text. These links show up with a small blurb of what that page is about. pricing, features pages), or pages that tend to generate the most conversions (i.e.,
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
It’s also a good idea to use Auction Insights Report within the Google Adwords interface, as well as the Ad Preview Tool to see who your competitors are, as well as the different ad copy they’re running for each of your targeted keywords. Create Relevant and Consistent Landing Pages. In this post we highlight essentials for writing a winning pay per click (PPC) ad.
Getting the Most Out of Google Grants
APRIL 30, 2013
Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions: $330 daily budget cap ($10k per month). $2 max cost-per-click (CPC) bid. Also, regular Adwords account ads take precedence over Google Grant ones for placement in search results.
SEM Mystery: The Case of the Missing Leads
JUNE 17, 2010
Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Two months down the road, the AdWords campaign was in trouble. Tags: Search Engine Marketing CTR Google AdWords ROI SEM
26 Must-Have Negative Keywords for B2B PPC Campaigns
MARCH 16, 2010
At the campaign level, choose negative terms that are clearly irrelevant in any situation in which your ads could possibly be triggered (one obvious example being the word: “free”.) At the ad group level, use negative terms that are specific to that particular product group, industry, or landing page, but that might not apply across the entire campaign. career. careers. job openings.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Landing page creation and testing tools like Unbounce make this process relatively painless and free up the need to tie down IT resources and design team members.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! by Search Engine Land.
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. There needs to be more landing pages and more landing page testing. Online Advertising / SEM / Display heroconf ppc hero
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. by Search Engine Land.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
SEM changes take effect in a matter of minutes. • It’s flexible. You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. Design landing pages that most effectively convert? The 8 Questions That Create Perfect Landing Page Copy by KISSmetrics.
Paid Search & The Truven 15 Top Health Systems
JULY 24, 2014
Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? What kind of landing pages are they using?
3 Tips for Optimizing SEM Campaigns
FEBRUARY 16, 2009
If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. 1. It also lets you guide visitors to specific landing pages other than your home page. Use SEM terms for SEO.
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.
Hospital Advertising Tips: Increase Patients with Ad Extensions
APRIL 23, 2014
As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital is standing out from an extremely cluttered search engine result pages (SERPs). If you are currently promoting your hospital and service lines using Google AdWords and Bing Ads—the below are very important to maximizing success for your health system.
How to Improve SEM Conversion Rates
OCTOBER 9, 2007
To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are importantâ€”balancing your budget against driving as much traffic as possible to your website. Dan Briody recently wrote a helpful article for Inc.
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.
PPC for Higher Ed on a Budget:
JULY 31, 2014
What You Need to Know to Get the Biggest Bang for your SEM Dollars. They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do. Depending on what works well for your school, you may want to tailor a landing page to that step in the funnel. Guess what?
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure. With AdWords, you have the opportunity to create multiple campaigns. You use a template.
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes. This includes: A/B testing of emails, landing pages – Using A/B testing tools (like Optimizely or Unbounce), learn which of two emails or landing pages converts users more successfully based in variances of language, design, or other elements.
The Case of the Missing Leads: An SEM Mystery
DECEMBER 29, 2008
Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Two months down the road, the AdWords campaign was in trouble. know how to play good cop / bad cop with an AdWords report.
inbound marketing training for free
The Effective Marketer
JUNE 21, 2009
Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. Do you have the people? and measure it religiously.
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
10 Examples of Facebook Ads That Actually Work (And Why)
JUNE 22, 2012
So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. Facebook ads. Close enough, right?
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. Soâ€”how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.