Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. On average, companies “with 51-100 web pages generate 48% more traffic than companies with 1-50 pages.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 17, 2009

How to make sure search-engine users find your Web site by IT World Canada In this SEO for Dummies -style piece, Christopher Null interviews Rand Fishkin of SEOmoz , Danny Sullivan of Search Engine Land , and Michael H. Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 16, 2009

The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

APRIL 27, 2009

4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. ("End Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 22, 2009

Superlist of What NOT To Do In Social Media by Interactive Insights Group Knowing what not to do in the social media realm is every bit as important as knowing what to do, and in this post Robin Broitman shines the light on social media missteps and gaffes from Target, Motrin, Starbucks, Whole Foods, FedEx and more.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. And more importantly, how do you make sure you convert that traffic into business once the users land on your site? Listen here. 4. Search Talk Live. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

The Point

JANUARY 6, 2014

Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve SEM conversion rates. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Hubspot

AUGUST 9, 2018

How do you land a marketing role, and how do you excel within one? Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JUNE 3, 2021

Plus plenty of tips from the other side: how to land a job as a Marketing Director. SEM skills to improve the ROI of the different digital marketing campaigns. Therefore, a marketing director should ideate, prepare and distribute different press releases, even working with a PR agency to reach reputable media houses and journalists.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. This metric determines how much it costs to capture and land a new customer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

WebMarketCentral

AUGUST 3, 2009

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools 20

Tools Best Practices SEM Adwords 20

QuanticMind

SEPTEMBER 29, 2016

Landing pages should be fixed to be easier to use and faster to convert with as short a conversion path as possible – short forms with easy entry on pages that load quickly. Granular location segmentation can often provide performance lifts in search engine marketing (SEM). Featuring: @PronouncedAhndy.

Conversion Rate 40

Conversion Rate PPC Paid Search Agency Cost Per Click 40

Directive Agency

MARCH 2, 2018

Search Engine Land – (LINK). We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Here are a few tools I recommend to kick-start your research for a client or industry: Dive into the Google SERPs (Search Engine Results Page).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20