Remove landing-page long-tail
article thumbnail

57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times&# section.

article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. A/B test landing pages. Review landing page and provide recommendations to designer. Design landing pages. Launch new campaigns.

article thumbnail

The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

You can also easily find duplicate pages and identify missing titles and descriptions. How Long Should Your Content Be? This feature will crawl all of your site’s pages and generate a report that recommends relevant pages you can link to and anchor text you can use. Another useful tool is SEMRush.

article thumbnail

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. The Internet came along.