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Lessons Learned From Spending $25 Million Dollars On AdWords


AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.  I can also do some long-tail keyword research with it. The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from.

The Ultimate Dictionary of Marketing Terms You Should Know


This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 48) Landing Page. 69) Page View.

57 Things You Can Do Right Now to Improve Your Website

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If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. 3. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. 4. Enter your URL here and on the results page, scroll down to the “Download times&# section. Include calls to action on all pages.

62 Experts Share Their #1 Actionable SEO Technique


Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. That’s right: a mini-FAQ at the bottom of each page. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. Do Topical Analysis for Key Pages. Check & Fix Not Indexed Pages.