Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 48) Landing Page. 69) Page View.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. 3. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. 4. Enter your URL here and on the results page, scroll down to the “Download times section. Include calls to action on all pages.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Break up the keywords into two sets – high-volume phrase and long-tail phrases.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. And bestowed this magical power on all of the people all across the land.
4 Ways Paid Search Can Support Inbound Marketing
MAY 23, 2011
Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Test New Landing Pages, Keywords and Variations.