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Lessons Learned From Spending $25 Million Dollars On AdWords


AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. Optimizely is one tool that lets you shift around landing page elements, and test CTA or headlines, without a developer’s or an IT person’s help. Landing Pages.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Why are these other tactics used more frequently than webinars?

The Ultimate Dictionary of Marketing Terms You Should Know


This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 48) Landing Page. 69) Page View.

4 Ways Paid Search Can Support Inbound Marketing


Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Test New Landing Pages, Keywords and Variations.

62 Experts Share Their #1 Actionable SEO Technique


9 Do Topical Analysis for Key Pages. #10 14 Build Hyperlocal Links, and Link from Blog Pages to Internal Pages. #15 18 Optimize for Keywords at Page Level. #19 22 Check & Fix Not Indexed Pages. #23 28 Build Links with Information Pages and Redirect. #29 30 Do On-Page SEO Optimization. #31 31 Focus on Long-tail Keywords to Attract More Traffic. #32