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| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 [Adwords, Landing Page] 57 Things You Can Do Right Now to Improve Your Website
If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times section. Include calls to action on all pages.
| | NUSPARK
JUNE 8, 2013 [Adwords, Landing Page] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. Optimizely is one tool that lets you shift around landing page elements, and test CTA or headlines, without a developer’s or an IT person’s help. Landing Pages.
JUNE 8, 2013 | NUSPARK
[Adwords, Landing Page] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 7, 2013 | BLOG MY CALLS
[Adwords, Landing Page] The Holy Grail of Free Tools for Startups and Optimization Checklist
OCTOBER 18, 2011 | HUBSPOT
[Adwords, Landing Page] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
MAY 23, 2011 | HUBSPOT
[Adwords, Landing Page] 4 Ways Paid Search Can Support Inbound Marketing
MARCH 21, 2011 | DIANNA HUFF - B2B MARCOM
[Adwords, Landing Page] 57 Things You Can Do Right Now to Improve Your Website
DECEMBER 23, 2010 | DELICIOUS B2BMARKETING
[Adwords, Landing Page] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
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| | BLOG MY CALLS
JUNE 7, 2013 [Adwords, Landing Page] The Holy Grail of Free Tools for Startups and Optimization Checklist
The whole marketing team sifted through literally hundreds of white papers, research papers, user group discussions, webinars, blogs, and forums. wanted to know how far down the page people were scrolling to. also wanted to make sure my pages were optimized for the intended keywords. Should I go after the Fat Head keywords , the Chunky Middles, or the Long Tails ?
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 [Adwords, Landing Page] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Break up the keywords into two sets – high-volume phrase and long-tail phrases.
| | HUBSPOT
OCTOBER 18, 2011 [Adwords, Landing Page] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. And bestowed this magical power on all of the people all across the land.
| | HUBSPOT
MAY 23, 2011 [Adwords, Landing Page] 4 Ways Paid Search Can Support Inbound Marketing
Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Test New Landing Pages, Keywords and Variations.
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