| |  Adwords + Landing Page + Long Tail + Webinar | 4 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times&# section. Include calls to action on all pages. | HUBSPOT OCTOBER 18, 2011  Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. And bestowed this magical power on all of the people all across the land. | | | | | |
| DELICIOUS B2BMARKETING DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Break up the keywords into two sets – high-volume phrase and long-tail phrases. | HUBSPOT MAY 23, 2011  4 Ways Paid Search Can Support Inbound Marketing Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Test New Landing Pages, Keywords and Variations. | |
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