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Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. My response: In short: no. via @spearmktg.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. Actually, I know why it is.

SEM 100
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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. LarryKim | LinkedIn. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. bgtheory | LinkedIn. Brad Geddes.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman - President at Page Zero. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Two months down the road, the AdWords campaign was in trouble. Share this on LinkedIn.

SEM 100
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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Give 10-15 visits for a landing page to know its performance. So, here is a list of those questions.

PPC 52
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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

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