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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Link Building Tips for Local SEO. If you want to rank, it’s not just about ongoing content and inbound links (though those are important too). You can hedge your bets by using other ongoing tactics like review optimization and citation management. After all, there are only 10 spots on Google’s first page.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Local Optimization (Office / Dealer Locations). To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Optimize Images and Video. Those tactics in summary: YouTube Integration.

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Click-Through-Rate: How to Improve CTR

seo.co

Meta descriptions are one of those pesky little meta tags that many people don’t understand or don’t want to bother with. Now it should be acknowledged up front, that by optimizing your meta description, you aren’t going to get an increase in your search rankings. Make unique descriptions for each page.

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30 Marketing Automation Tools to Make Your Life Easier

seo.co

Because these marketing efforts are repetitive, and logged in the app you’re using, it’s usually easy to generate a report that tells you exactly how your landing page strategy is performing. It can help you design a landing page, track your inbound and outbound leads, and automate all your customer emails.

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Website Development.

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Complete Guide to B2B Marketing

Directive Agency

Part 1: Building Your Team. Part 5: Search Engine Optimization. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Build single keyword ad groups. A/B test landing pages. Optimize bids.