NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Have people link to it as a PDF. Company Blog.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Hubspot

APRIL 3, 2013

And while placing pay-per-click (PPC) ads like AdWords in search engines can certainly contribute toward the growth of your brand, creating blog content that organically gets found in search is much longer lasting and far more cost effective than a expiring ad unit -- especially if your marketing budget is small.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Optimizing content for search engines and lead generation. They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links. The ideal candidate will have.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches. Leads to Conversions Ratio.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

SnapApp

DECEMBER 4, 2017

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Social Media Examiner. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122