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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page. Company Blog. Newsletter.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Put the URL at the beginning of your description so that the user will see the link at all times. Conversion Optimization: Strong call-to-action (leads, downloads, next steps).

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process. It is written both for marketing and sales people, as both fields must integrate for proper social media lead generation to work. Leads are nurtured until they are sales-ready.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website?

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.