Remove landing-page

Tomorrow People

article thumbnail

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

” (Source: Search Engine Land ). For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Undertake regular A/B testing to create the most effective ads, keywords and landing pages to nurture and convert your web visitors. Get linked up.

PPC 120
article thumbnail

Why storytelling defines the future of B2B marketing

Tomorrow People

The ‘About’ page on your website is the perfect place to make use of narrative structures. Your landing pages are very important pages on your website because they allow you to target your audience and increase conversions by offering something of value (like a free product demo). This is called a coda. Case in point.

article thumbnail

Why storytelling defines the future of B2B marketing

Tomorrow People

Case in point The ‘About’ page on your website is the perfect place to make use of narrative structures. Case in point Your landing pages are very important pages on your website because they allow you to target your audience and increase conversions by offering something of value (like a free product demo).