SnapApp

APRIL 4, 2018

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Changes to content often impact this, so if you look at it on the page level, it's very useful! . Landing Page Performance (views and conversions). Page views are important to me. Landing page Conversion % (grade of quality of page).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 21, 2018

AdWords is Google's paid ad platform. According to Search Engine Land columnist Jacob Baadsgaard: . AdWords provides the vehicle to get your solution in front of these people immediately. You can use the native AdWords keyword tool to find search volume and cost-per-click data: . Source ). . Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 4, 2017

Those days are long gone, and now the first page of Google is wildly competitive. With an average read time of less than one minute, more content writers are realizing the importance of structuring easily scannable articles and using bolding, bullet points, and italics to make important themes stand out from the page. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 17, 2018

Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 Take a page out of Neil Patel’s book by trying a P.S. style CTA in your next plain text message! Landing Page Call-to-Action Strategy. The call-to-actions need to be clear and prominent on your pages.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 Take a page out of Neil Patel's book by trying a P.S. style CTA in your next plain text message! . Landing Page Call-to-Action Strategy. The call-to-actions need to be clear and prominent on your pages.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

MARCH 2, 2018

If a customer signed up for a webinar after reading an article they landed on from organic search, then did a quiz they saw in a nurture email, then converted at the end of the quiz, all the credit would be given to the first touchpoint — the webinar. . First-Touch Attribution Model. . It has a negative ROI, right? Best use case.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

JUNE 2, 2017

Landing Pages. Provide a quote calculator on your pricing or product page. Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Paid Media. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101