INFOGRAPHIC: Improving Google Adwords Quality Scores
OCTOBER 15, 2012
"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location."
Facebook Ads That Work
JULY 19, 2012
The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.
6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Make your landing pages mobile-friendly.
Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
APRIL 22, 2012
Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?
Completely Preventable Ways You're Sabotaging Landing Page Conversions
MARCH 31, 2014
If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. You''re doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again.
Types of Website and Landing Page Conversions you can Track with Google Adwords
APRIL 27, 2014
In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. In this article, we’ll discuss the various metrics offered by Adwords today, and discuss how you can use them to better craft your marketing strategies and tactics.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
direct searchers to landing pages that may be very difficult to optimize organically (e.g., pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. AdWords Guides, Tips & Tactics.
Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. it was still directed at the old page, which is not ideal.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
A CMO’s Guide to Conversion Metrics with Google Adwords
MAY 16, 2016
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
Do your landing pages successfully convert visitors into subscribers, buyers, or leads? To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web. Start with a blank page. More Landing Page Tips.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. That’s a significant chunk of Google’s search results page!
Align AdWords Campaigns With TV & Video
DECEMBER 8, 2015
If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. The second recommendation is primarily so you can match your landing page to the searcher’s level of intent. You can provide links to additional landing pages .
5 AdWords Hacks to Ramp Up Your Display Ads
Modern B2B Marketing
JANUARY 18, 2016
In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.
Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
JULY 5, 2016
That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com.
How to Build the Best Google AdWords Campaign
JANUARY 22, 2016
Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account.
What Is a Landing Page and Why Should You Care
NOVEMBER 29, 2010
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
JUNE 17, 2016
Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience. Adwords Labels. Google Adwords for Video.
4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
OCTOBER 8, 2014
At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers.
Website Call to Action; Alternatives to “Contact Us” for lead generation
APRIL 5, 2014
First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Just 1-2 CTAs per page. Place critical information high on the page – don’t hide it at the bottom.
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s Create your Google AdWords account and set budgets.
10 Easy Ways to Improve Landing Page Conversions
JULY 26, 2011
We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Keywords, landing pages, and offers need to address these audiences within specific paid search campaigns.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Example of landing page experience via PPC ad.
10 Content Creation Mistakes That Make Me Crazy
JANUARY 31, 2017
It’s what made Google AdWords into a trillion-dollar project. Content Marketing Digital Marketing Strategies Email Marketing Landing Page best practices content marketing mistakes content strategyWhat are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.