Unbounce

JUNE 1, 2021

They doubled down on brand awareness by delivering a total of 340,000 display ads to past visitors and serving varied messaging in their Google Adwords campaign to re-capture 1,419 visitors in just three months. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Sharpspring

NOVEMBER 10, 2020

. #1 – Keywords. To do that, you need a solid grasp on how to use keywords. Keywords are specific terms that help internet users find what they are looking for. The word “specific” is significant in this case; generalized or overused keywords will not help your business. 1 – Google Keyword Planner.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. By testing different keyword variations using PPC, you can quickly figure out which keyword will send you quality traffic.

Google 78

Google Adsense Tools Doubleclick 78

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Keyword strategy , particularly for new website components or sections being added. Use of relevant keywords and phrases. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing. Why should you follow her? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

JUNE 30, 2016

Keyword Ranking Are Helpful, Sometimes. Where do we rank for our top keywords?” When we consider the big picture of SEO, it’s a good consideration, but—especially in the day-to-day business of SEO work keyword ranking shouldn’t get too much of your time and attention. All keywords are not created equal.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. This can be as simple as testing the subject line, or you could try sending out two completely different email templates – the choice is yours.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

NOVEMBER 29, 2012

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score. It is also known as a Call-to-Action.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. the perfect template (Responsive, HTML5, swipeable?),

Spending 80

Spending Paid Search Agency Google SEO 80

Optinmonster

MAY 25, 2021

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? AdWords, now known as “Google Ads,” is one of the best advertising platforms at your disposal. It allows you to reach a large audience and target keywords to direct higher-quality leads to your website.

Landing Pages 59

Landing Pages Adwords Optimization Top of Funnel 59

NuSpark Consulting

MAY 5, 2012

Nowadays, whether you use keyword phrases that you are targeting in your Meta description tag or not, your search engine results will not be affected. Every description needs to be: Keyword optimized – targeted keywords should flow naturally and be used intelligently. Notice the power of keyword optimization in the video title.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

APRIL 13, 2012

The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

B2B Marketing Insights - WE

JULY 3, 2018

Keyword and Message Research. Spend time researching keywords. Use a reliable tool that pulls in real data, like search volume, keyword difficulty, CPC (cost per click) value, and return rate. Give some of their free tools a shot, like Google Trends or AdWords Keyword Planner. Conclusion.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. Many retailers even run Google Shopping campaigns to target their product listings to specific audiences with keyword specific ads. Merchant Center provides an optional template for you to use.

Work Management 107

Work Management Google Marketing Budget ROAS 107

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

B2B Marketing Insights - WE

JUNE 29, 2018

If you’re still not sure how to form your positioning statement, use this template: Name of business is (or makes/offers/etc.) Keyword research is worth its weight in gold. Then zero-in on what keywords to go after. Google Keyword Planner is a good one, and you get it for free when you set up an AdWords account.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

OCTOBER 24, 2013

But it ’s really hard to allow the creative juices to flow if you’re freaking out about the next post to write and whether it aligns with your keyword strategy. 2) Use It as an SEO Template. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier. Okay, take a deep breathe.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Hubspot

MAY 25, 2016

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. Make It Relevant: Social advertising is different to Adwords search advertising.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

ClearVoice

FEBRUARY 24, 2019

With ShoutEm, white label marketing agencies can easily create an iOS and Android-friendly app from a variety of starter templates. This solution has much of the same feature set of Hootsuite and Buffer, such as schedule posting, keyword monitoring and measurement. Social media marketing management: Sendible.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. That’s why you’ll create a series of ads within your campaign based on a set of highly related keywords.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Conversica

SEPTEMBER 12, 2018

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Customer Experience Matrix

OCTOBER 22, 2009

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. online chat and - telemarketing support through the CRM component. Campaign data includes budgets, actual costs, and revenues imported from sales opportunities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Convince & Convert

DECEMBER 14, 2015

Step 1: Start With Your Content Calendar Template. Targets keywords with massive amounts of monthly searches to capture traditional organic traffic. Think beyond headlines and keywords right now and really dive deep into your readers’ problems and biggest fears. It sounds simple, and it is. You just have to actually do it.

Planning 109

Planning Content Work Management Custom Publishing 109

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

MAY 18, 2023

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Single Grain

AUGUST 28, 2019

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. Implement Single Keyword Ad Groups.

Adwords 134

Adwords Lead Generation Tactics Lead Scoring 134

Hubspot

JANUARY 9, 2014

Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". Jumpstart: SMART goal-setting template. Choose keywords and optimize for search. As part of your marketing plan, you''ll want to zero in on the keywords you want to rank for as a result of the campaign. Create a tracking URL.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

NOVEMBER 4, 2016

2) HubSpot’s Free Buyer Persona Templates. These templates make it easy to keep track of what your audience is motivated by and searching for. 2) Do your keyword research. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 3) Google AdWords Keyword Planner.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Each campaign could have multiple ad groups and then finally, the ad group level where the keywords and ads are organized. Make sure to add your brand keywords as negative keywords in your non-brand campaigns to be certain all brand traffic goes through your brand campaign.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87