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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? KeywordEnvy KeywordEnvy is a rank checking tool that lets you track the position of your website, and competitive sites, on a defined set of keywords over time.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Bookmark this page and keep it near the top of your list.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Why it Makes Sense to Target Longtail Keywords First by SEO Book Aaron Wall explains that because new or small sites without a large number of external links pointing to them are unlikely to rank well for highly competitive search phrases, it's better to focus on longtail terms first, building up trust, links and traffic gradually.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? SEO Tools 101, Part 1 by Search Engine Watch Ron Jones reviews several keyword, site grader and linking tools. Which factors are really most important in search engine rankings?

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