QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Is AdWords worth it? But don’t worry.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google Feed Import – This feature is in open pilot in all BSC markets. >>Back

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MARCH 26, 2019

Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

QuanticMind

MARCH 19, 2019

Over the course of the last few years, marketing automation has become so sophisticated that it’s essential for success in today’s digital landscape. The key to success in Adwords automation today is less about what you should automate, but how. Google AdWords Automation Features. AdWords Automated Bidding.

Adwords 40

Adwords SEM Marketing Management Automation 40

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Envy

AUGUST 15, 2017

As much as you would like to single-handedly dominate your market, there are other committed marketing professionals who are doing something right for their clients. You can see every place your competitor appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation.

Marketing Automation Services 87

Marketing Automation Services Tools SEM Adwords 87

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? And how can you most effectively use web analytics to make productive changes?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

WebMarketCentral

JUNE 17, 2009

Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices RSS Adwords 20

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

QuanticMind

APRIL 9, 2019

Adwords bidding strategies have changed a lot in recent years. PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Here’s everything you need to know about the role audience bid modifiers play in Adwords bidding strategies.

PPC 44

PPC Adwords Mobile Advertising Budget Programs 44

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

QuanticMind

MARCH 23, 2017

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. When combined with keyword intent, this can be a powerful user targeting tool. pictured: @michellemsem ).

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Single Grain

JULY 3, 2023

Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? Let’s begin!

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Directive Agency

AUGUST 18, 2017

You don’t have to work in the dark, wasting money on ineffective keywords or bad content topics. Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. SEO, SEM, digital placements, and social need to all come together. All of that information is already out there for you.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

QuanticMind

JANUARY 16, 2019

In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword research, ad design, audience targeting, and campaign creation alone are the subject of great industry debate and analysis.

Landing Pages 40

Landing Pages PPC Optimization Lead Scoring 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. When you could literally get keywords and clicks at $0.10 It really does feel like the early days of SEM and PPC search.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

WebMarketCentral

FEBRUARY 11, 2008

What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Here are some of the best marketing research-related posts from MediaPost bloggers last year.

Research 20

Research Planning Best Practices Buying Cycle 20

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. But web analytics tools ideally provide marketers with actionable information. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. .”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Because the big data it generates enables very accurate statistical analysis and computation.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40