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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Aggressive testing of ad copy.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

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10 Proven Keyword Bidding Strategies to Optimize Your AdWords Campaign

Spiralytics

Search advertising is essentially a competitive game in which marketers and advertisers continuously optimize their strategies in attempts to outrank each other. AdWords is Google’s search advertising platform, which allows you to manage search ad campaigns.

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Expand your Offer Strategy to Increase SEM Performance

The Point

This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. The post Expand your Offer Strategy to Increase SEM Performance appeared first on The Point.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC).

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