Adwords, Marketing and SEM - B2B Marketing Zone

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

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B2B Marketing Zone

KoMarketing Associates

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

8 Key Google Changes B2B Marketers Need To Know In The New Year

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