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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Have you ever wished you knew more about the consumer side of your business customers?

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns. General.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Keywords. Quite frankly, keywords are not what they used to be. Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Leave the Keyword Worries to the Web Spammers.

You can only win search by winning social


Your sites were mobile-native well before Mobilegeddon, every single image is not only web-optimized but sports the perfect image ALT tag, and your copy is neither too keyword dense not too light; neither too long nor too long. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google is Fighting a Robot Army and a Zombie Horde.

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Use the Right Keywords. Throughout your LinkedIn profile you should use keywords that are related to your products and services. Not just any keywords, but ones that your prospects commonly use.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. On Google+ or LinkedIn?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. Mistake #9: Going general with keywords, then narrowing. Mistake #10: Using broad match keywords. Right?

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Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects


LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects. Saving searches of target prospects and using LinkedIn as a CRM.

Playing the online reputation shell game


Start with the keyword phrase fed into Google, Bing, and Yahoo! Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Are you using updated keywords for your business? Two brilliant strategies, one of which is taken from magic, the other taken from the Internet.

Bizible’s Ultimate List of Paid Media Resources


Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. 5. Google Adwords. 9. Bonus.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Keyword : A specific word or phrase chosen by advertisers to trigger and include their ad within search engine results. The advertiser doing contextual advertising also chooses keywords, so that their ad will show up within pages that are returned for that keyword. The highest bidder on a keyword usually gets the top position. AdWordsCarMax banner ad.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

The 5-point plan: how to increase marketing ROI from call conversions


Google recently announced they are offering this service free for their AdWords users. Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. You can contact him on   LinkedIn   and   Google+. Guest post by Luke Rees. Customer acquisition.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. Axway used  LinkedIn Ads  specifically targeting the job titles, industries and job functions.

Looking in Google’s funhouse mirror


What descriptors, what keywords, what phrases? Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? And you need to do it without judgement — especially when the sort of keywords that people in your 360 don’t remotely get you. Not even Bing Keyword Research will allow you to get outside yourself.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. list out tools to help you determine which keywords you should be using. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.

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What Could Kill Google and Facebook


Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Linkedin. AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Syndication.

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them


multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. If you spent $10,000 on the campaign, you will calculate a LinkedIn ROI of 2x.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Actionable tactics for marketers: PDF to HTML conversion – its okay to have both but HTML provides more flexibility in applying keyword strategy and optimizing the landing experience.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Final Thoughts.

Best Social Media Stats, Facts and Marketing Research of 2010


Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

It’s Not Just Google AdWords. Half of LinkedIn’s visitors access the site via mobile device. Over 40,000 users apply for jobs daily on LinkedIn from an online device – proof that it is possible to get users to browse and execute complex conversion actions if the process is smooth and well designed. How Can We Best Utilize Mobile Advertising in the B2B Space?

How We Reached $15K in MRR from Our B2B Marketing Blog


We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. For example, we wrote a popular article on the implications for marketers after Microsoft’s acquisition of LinkedIn. In late 2014, we set a goal of reaching $10K in blog-driven MRR. What happened in September?

The Top 10 Free Content Analytics Tools


Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Moz Keyword Explorer. Google Analytics.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. So to ensure that they had the means to succeed with this new wave of display advertising, we partnered with LinkedIn and Google and created the HubSpot Ads Add-On. Example 1: LinkedIn Display Network. AdWords. Source: LinkedIn ).

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Use of relevant keywords and phrases.

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Remarketing Advertising Strategies with Google Analytics


With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Keyword Remarketing.  Remarket to audiences based on what keywords prospects use to find your website.  Mobile. Blog Audiences.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


Yes we can improve keyword rankings.  It means nothing if you don’t have a website that can capture leads for your sales team.  In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Perform a Keyword audit.  We constantly review keywords that prospects use on search engines to find our services.  Therefore website content should be updated based on these keyword audits. Make LinkedIn your personal home page.  Content Marketing. Get to it! . Be helpful and compelling.  

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. While Twitter may not have the professional focus that LinkedIn offers, you can still zero in on specific prospects on Twitter by using carefully chosen keywords or hashtags. Paid Search Advertising digital marketing linkedin twitter

8 Times When You Shouldn't Feel Guilty About Using PPC


If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Informing Your Keyword and Content Strategy. AdWords enables local businesses to advertise for a very specific location.

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Unveiling The Pipeline Marketing Technology Stack


In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). How on earth do marketers keep all of the various marketing technologies straight in their mind?

Which Social Network Should You Advertise On?


Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

17 Realistic Ways to Get More Website Traffic


Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. Traffic is to digital marketing like gasoline is to an engine.

There is No Such Thing As an Offline Business Anymore


went to Google Keyword Planner and started looking up some statistics. Step 2) Do Keyword Research. Keyword research is done to discover how your target personas are doing their research online. Using the example above, the keyword "dentistry for children in Douglasville, GA" shows me a parent is looking for a good dentist for their kid. How to Do Keyword Research.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

For example, you can use Alexa or Google Adwords. You can start by compiling a list of popular keywords for your topic or product/service. Use Adwords Keyword Planner as a starting point. Then go to BuzzSumo or Ahrefs and enter your keywords, and sort by the channel you’ve selected to focus on. LinkedIn: 20 posts per month, which is about once per weekday.