Trending Sources

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns. General.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples:  gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? How do the new keyword targeting options work? When should you use the AdWords Editor? Reasons Why We Love AdWords Editor by 1upDigital.

You can only win search by winning social

Biznology

Your sites were mobile-native well before Mobilegeddon, every single image is not only web-optimized but sports the perfect image ALT tag, and your copy is neither too keyword dense not too light; neither too long nor too long. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google is Fighting a Robot Army and a Zombie Horde.

Search 101

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Use the Right Keywords. Throughout your LinkedIn profile you should use keywords that are related to your products and services. Not just any keywords, but ones that your prospects commonly use.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. On Google+ or LinkedIn?

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Keywords. Quite frankly, keywords are not what they used to be. Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Leave the Keyword Worries to the Web Spammers.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. Mistake #9: Going general with keywords, then narrowing. Mistake #10: Using broad match keywords. Right?

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Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects. Saving searches of target prospects and using LinkedIn as a CRM.

Playing the online reputation shell game

Biznology

Start with the keyword phrase fed into Google, Bing, and Yahoo! Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Are you using updated keywords for your business? Two brilliant strategies, one of which is taken from magic, the other taken from the Internet.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Keyword : A specific word or phrase chosen by advertisers to trigger and include their ad within search engine results. The advertiser doing contextual advertising also chooses keywords, so that their ad will show up within pages that are returned for that keyword. The highest bidder on a keyword usually gets the top position. AdWordsCarMax banner ad.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. Axway used  LinkedIn Ads  specifically targeting the job titles, industries and job functions.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. You can contact him on   LinkedIn   and   Google+. Guest post by Luke Rees. Customer acquisition.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. list out tools to help you determine which keywords you should be using. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.

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Looking in Google’s funhouse mirror

Biznology

What descriptors, what keywords, what phrases? Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? And you need to do it without judgement — especially when the sort of keywords that people in your 360 don’t remotely get you. Not even Bing Keyword Research will allow you to get outside yourself.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Linkedin. AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Syndication.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Final Thoughts.

What Could Kill Google and Facebook

Webbiquity

Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

It’s Not Just Google AdWords. Half of LinkedIn’s visitors access the site via mobile device. Over 40,000 users apply for jobs daily on LinkedIn from an online device – proof that it is possible to get users to browse and execute complex conversion actions if the process is smooth and well designed. How Can We Best Utilize Mobile Advertising in the B2B Space?

17 Realistic Ways to Get More Website Traffic

Act-On

Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. Traffic is to digital marketing like gasoline is to an engine.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Actionable tactics for marketers: PDF to HTML conversion – its okay to have both but HTML provides more flexibility in applying keyword strategy and optimizing the landing experience.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. So to ensure that they had the means to succeed with this new wave of display advertising, we partnered with LinkedIn and Google and created the HubSpot Ads Add-On. Example 1: LinkedIn Display Network. AdWords. Source: LinkedIn ).

Key SaaS Metrics for Accelerating Growth

Captora

Inbound marketing is comprised of two channels: Organic search: Keyword phrases plus a highly optimized, dedicated landing page (under your URL) with content tuned to that exact search phrase. Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Are your new customers coming from freemium products?

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

For example, you can use Alexa or Google Adwords. You can start by compiling a list of popular keywords for your topic or product/service. Use Adwords Keyword Planner as a starting point. Then go to BuzzSumo or Ahrefs and enter your keywords, and sort by the channel you’ve selected to focus on. LinkedIn: 20 posts per month, which is about once per weekday.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC.

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There is No Such Thing As an Offline Business Anymore

Hubspot

went to Google Keyword Planner and started looking up some statistics. Step 2) Do Keyword Research. Keyword research is done to discover how your target personas are doing their research online. Using the example above, the keyword "dentistry for children in Douglasville, GA" shows me a parent is looking for a good dentist for their kid. How to Do Keyword Research.

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. While Twitter may not have the professional focus that LinkedIn offers, you can still zero in on specific prospects on Twitter by using carefully chosen keywords or hashtags. Paid Search Advertising digital marketing linkedin twitter

Earned media influencer marketing demands your awesome

Biznology

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. That’s cool. Trust me.

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Informing Your Keyword and Content Strategy. AdWords enables local businesses to advertise for a very specific location.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

If your site is attracting visitors for particular keywords or search terms but visitors aren’t finding the relevant content, you can expect them visitors to leave without interacting with your site. Be sure to optimize your website pages with keywords that are relevant to the content. Is your site optimized correctly to show up for the keywords you would like to rank for ?

Which Social Network Should You Advertise On?

Hubspot

Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

Unveiling The Pipeline Marketing Technology Stack

bizible

In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). How on earth do marketers keep all of the various marketing technologies straight in their mind?

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Yes we can improve keyword rankings.  It means nothing if you don’t have a website that can capture leads for your sales team.  In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Perform a Keyword audit.  We constantly review keywords that prospects use on search engines to find our services.  Therefore website content should be updated based on these keyword audits. Make LinkedIn your personal home page.  Content Marketing. Get to it! . Be helpful and compelling.  

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Use of relevant keywords and phrases.

Remarketing Advertising Strategies with Google Analytics

NuSpark

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Keyword Remarketing.  Remarket to audiences based on what keywords prospects use to find your website.  Mobile. Blog Audiences.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

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