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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100
Landing Pages Lead Scoring Lead Ranking PPC 100
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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

Trade Show 100
Trade Show Traffic Demand Creativity 100
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