SnapApp

APRIL 4, 2018

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Changes to content often impact this, so if you look at it on the page level, it's very useful! . Landing Page Performance (views and conversions). Page views are important to me. Landing page Conversion % (grade of quality of page).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 21, 2018

AdWords is Google's paid ad platform. The tool allows you to place ads for your products right at the top of the search results for the keywords prospective customers are searching at each stage of the funnel: . . According to Search Engine Land columnist Jacob Baadsgaard: . Source ). . Source ). . Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 4, 2017

Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Consider the sheer number of permutations in a customer journey — blog posts, PPC ads, ebooks, webinars, email and dozens of other channels — a lead’s path to conversion could go a million different ways. .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

JUNE 2, 2017

Landing Pages. Provide a quote calculator on your pricing or product page. Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Paid Media. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101