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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. If the landing page experience is designated “below average,” there’s room for improvement. Providing ease of navigation.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bear in mind calls from ads are purely AdWords conversions.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. What average position do we achieve on our most important keywords?

What Is a Landing Page and Why Should You Care

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? What makes a landing page most effective?

Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even

bizible

And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?” On average, 26% of a company’s ad spend goes to waste (AdAge, 2014) because they don’t have the insight into which keywords ultimately generate revenue. What Is Marketing Automation?

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Yes we can improve keyword rankings.  It means nothing if you don’t have a website that can capture leads for your sales team.  In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Perform a Keyword audit.  We constantly review keywords that prospects use on search engines to find our services. 

Unveiling The Pipeline Marketing Technology Stack

bizible

Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).

Content Marketing: Goals, Issues, Strategies

NuSpark

Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. On-site SEO: web pages, page titles, meta descriptions. Lead Nurturing: emails, more helpful articles and webinars! . Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit.  A conversion is the completion of a defined goal or a transaction.  Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. 

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Email and Landing Page Matrix. We also plan initial landing page or email subject line tests here. Lead Nurture Planning. Save time following up on bad leads. . Shortening of sales cycles. 

B2B Pay Per Click Advertising

LeadSloth

Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.  Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: What are you tips for creating effective landing pages and/or microsites?

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How To Decide Whether Marketo RCA Is Right For You

bizible

landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. Or are you creating highly valuable engagements with prospects via webinars, mailers, and events that should get appropriate attribution? And at some point an advanced marketing attribution solution is also implemented. Marketo RCA)?

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Keyword Intelligence: Keyword Research for Search, Social, and Beyond . newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media.  A great step-by-step guide on keyword strategy.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. The major tasks of our SEO plan are: Keyword Research.  Links are signals to search engines that a web page is popular and has value. 

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. The major tasks of our SEO plan are: Keyword Research.  Links are signals to search engines that a web page is popular and has value. 

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Hoping to land that dream job through LinkedIn? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.  Want to test some landing pages?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

They also host a number of webinars to communicate their credentials to prospective clients. This could be either through one-to-one calls, group webinars, automated emails, or a combination of all three. You should think of SEO in two separate, yet complementary categories: on-page SEO and off-page SEO. On-Page SEO. Off-Page SEO. Check out the ideas below.

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30 Smart Ways to Spend Your Extra 2014 Marketing Budget

Hubspot

Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. 2) Write a few blog posts on industry topics for a rainy day. Are they scrolling far enough down the page to find what you want visitors to see? 4) Revise landing page copy.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Keyword. Landing Page.

Multi-Touch Attribution, A Full User Debrief

bizible

For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. For instance, how much revenue did a specific landing page generate? Time decay. shaped.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). Others can vote for the winner on your social media pages, accessing opt-in invitations. 10) Ask customers for new subscribers’ names in exchange for a discount.

inbound marketing training for free

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Do you have the people? Unless you have the staff available to create new content quickly, you will be stuck.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. Facebook ads. Close enough, right?

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords).

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. 3. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. 4. Enter your URL here and on the results page, scroll down to the “Download times&# section. Don’t forget geographic keywords!

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

That means keywords are your new best friend. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. Moreover, they should be able to develop a solid keyword strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links. Definitely! Maybe not.

Seven Steps for Effective Webinar Marketing

Volacci

Webinars can be an extremely effective method of generating new leads for your sales department. Combining a well executed webinar with Automatr can result in high conversion rates and an excellent user experience for your webinar registrants. For a flawless webinar, we recommend that the following seven simple steps are followed: 1. Promote Webinar. Host Webinar.

Seven Steps for Effective Webinar Marketing

Volacci

Webinars can be an extremely effective method of generating new leads for your sales department. Combining a well executed webinar with Automatr can result in high conversion rates and an excellent user experience for your webinar registrants. For a flawless webinar, we recommend that the following seven simple steps are followed: 1. Promote Webinar. Host Webinar.

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

It's not as easy to use as Google AdWords , and you can't set up automatic rules to change your bids. Promoted Tweets are visible (1) at the top of relevant search results pages, (2) within search results for a Promoted Trend, (3) in users' Twitter feeds, when relevant, (4) in pinned tweets for 'Enhanced' profile pages , (4) in Twitter's official desktop and mobile clients (e.g.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. While I have had situations where I can bid $0.50 for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Comments are closed.

CPC 5

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Like most PPC publishers, Google AdWords offers the opportunity to precisely manage the maximum amount that you want to pay per click. Necessity: Am I competing for keywords I don’t need to?

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Marketing Action

Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. Discover relevant keywords and phrases. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Know Who They Are. Yes, I’m talking about personas. Thirty-seven. So create personas.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. And bestowed this magical power on all of the people all across the land. But as an example, the presentation that you just kind of rolled through was on the front page of SlideShare as the most popular Power Point presentation for the last 48-ish hours since we've been here.

because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. It doesn’t matter if you have great keywords if you lack the other elements. Here I talk about the final 5 classes. Welldone! But it is not.

How to Get Ahead of the Marketing Learning Curve With Mobile PPC

Hubspot

Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. In AdWords, you can select which devices you want to show your PPC ads by accessing 'Campaigns Settings' and scrolling down to 'Network and Devices.' The ability to target by geographic location (down to the zip code) has existed forever in AdWords.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. The speakers also touched on the idea of getting more from PPC by using specific landing pages, not just the company website. .