Custom Reports: Measuring Lead Generation Conversions with Google Analytics
NuSpark Consulting
MARCH 9, 2013
A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. Trial/demo requests.
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