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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. How Much Am I Spending?

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Paid Digital Marketing – The Year End Checklist; Webinar Recording and FAQ

LeadSquared

If you want the complete list, watch our webinar on “Paid – Digital Marketing Year End Checklist”. Here Meenu Joshi – the Digital Marketing Manager at LeadSquared talks about the newest updates that have been rolled out on the online media channels (like Google AdWords, LinkedIn, Facebook and Twitter – the usual suspects ).

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget. Develop your landing pages. Higher goals require a larger budget.

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8 Things Your B2B Website Needs

The Lead Agency

However, luring audiences to your website is only half the job; the other half is converting the visitors to your page into verified leads. Making sure that your value propositions are clearly visible and displayed on your home page, will help you communicate to visitors exactly what your business can offer them.

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! Check out this link.

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How to Get Ahead of the Marketing Learning Curve With Mobile PPC

Hubspot

Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. In AdWords, you can select which devices you want to show your PPC ads by accessing 'Campaigns Settings' and scrolling down to 'Network and Devices.' How to Set Up PPC Campaigns to Target Mobile Devices.

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Best Digital Marketing Books 2020

Brightedge

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.