WebMarketCentral

SEPTEMBER 3, 2009

They turn commenting on various blogs into a form of microblogging, but "unlike Twitter, commenting has a threaded context (the post that started the conversation) and no limits on length. It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 6, 2009

Experienced SEOs know what these terms mean of course, but it's helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don't. In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JUNE 24, 2009

But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 14, 2009

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

AUGUST 17, 2009

The post links to a full-size printable version of the model, handy for tacking up on your wall for inspiration and guidance when scoping out a new SEO project.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? 7 Tips to Save Money on Pay-Per-Click Campaign by Saad Kamal Great advice on how to set up an AdWords program that produces positive ROI, though written more for newbies than seasoned pros. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JANUARY 26, 2009

Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!) The tool provides both raw data and graphical reports. It seems to work better in IE than in Firefox.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

FEBRUARY 25, 2008

How To Use Site Statistics Effectively by Performancing Ryan Caldwell provides an interesting post advising bloggers and interactive marketers to "focus on active stats"—measures that can be directly affected—such as monitoring traffic sources, search referrals and key phrase referrals. Does Your Web Site Need a Workout?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 10, 2009

Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data by SEOptimise On the topic of the Google Analytics Advanced Segments tool, Richard Fergie provides more detail and walks through an example of how this GA feature could be used to analyze conversions by day part in order to maximize the profitability of AdWords bids.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 5, 2008

AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 4, 2008

SEO for New Web Site Launch by Search Engine Watch Mark Jackson of VIZION Interactive shows how to build in onsite SEO practices from the outset of a website design to optimize search position for new domains that are not yet "trusted" by the search engines.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

FEBRUARY 20, 2008

Quit using Email to train your leads to ignore you by Marketing Interactions Marketing strategist and blogger Ardath Albee lays out a detailed, step-by-step guide to creating an effective email marketing campaign, as opposed to the spam-like programs too often created even by marketing pros who should know better.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 30, 2008

by Alt Search Engines Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is.read his post!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 27, 2008

net, complete Web 2.0 directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, podcasting, Albert Maruggi, TopNetPix, Zanby, Social Media Today, Rohit Bhargava, Paul Dunay, Paul Gillin, The New Influencers, BeeTooBee.com, Arnaud Fischer, Spock, ZoomInfo, Naymz, Charles Knight del.icio.us net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JULY 14, 2008

Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Make sure your auto-responder email is engaging and interactive. Larger enterprises and government agencies may already have an enterprise survey management application such as Vovici or Kinetic Survey in place.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 3, 2009

by SmashingApps AN Jay reviews a variety of helpful and cool online tools here, from free web conferencing service Dimdim and URL shortener BudURL to Skydeck (an online tool for keeping track of your cell phone calls and text messages) and PDFescape , a free online PDF reader / editor / form filler and form designer tool.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 8, 2008

Since Google is the dominant search engine , it's AdWords search program is the place to start. Interactive PR and social media engagement also provide branding benefit by increasing awareness and credibility for vendors.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

FEBRUARY 11, 2008

by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

OCTOBER 21, 2009

Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

MAY 27, 2008

Problems Performing Simple Tasks The search giant has experiences reporting glitches across it's AdWords and Analytics toolsets as reported by Ian Lurie in Google Analytics Is Losing E-commerce Data: Don't Panic?!! Yes, our friend Google is in need of.an intervention. Disturbing. on the Conversation Marketing blog.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

FEBRUARY 18, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

MARCH 11, 2008

Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20