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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Google AdWords, being more needs-based, is in the bottom of the funnel.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. Users are simply more likely to interact with an ad if it has a high relevance to them. With the use of Google Tag Manager, advertisers can create a group of users that interacted with the form, but never filled it out. Well, things have changed.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Like other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Reseller Ratings.

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Why tracking lead and conversion attribution is so important in digital marketing

NuSpark Consulting

First-touch attribution: First-touch attribution assigns credit for a lead or conversion to the first touchpoint that a customer interacts with. Last-touch attribution: Last-touch attribution assigns credit for a lead or conversion to the last touchpoint that a customer interacts with before converting.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?

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