Biznology

JUNE 23, 2017

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Google AdWords, being more needs-based, is in the bottom of the funnel.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JUNE 6, 2018

Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. – Preserve a record of all interactions with a prospect. – No conversion signal to Google Analytics or AdWords. The challenge is to keep all this interaction straight.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

OCTOBER 17, 2017

We contact thousands of influencers in your target demographic, and individually interact with everyone who expresses interest. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 21, 2013

We have to chart also how people behave and interact with offline elements aligned or not to the brand–not only the right time slots but also the emotional and daily activities of our audience. We have to avoid overlaps, but at the same time, we have to create a consistent interaction between people and brand.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

DECEMBER 14, 2010

Your Web presence is the sum of everything about you that your customers interact with online. And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80