How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Have you ever wished you knew more about the consumer side of your business customers?
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. You need to paste the URL into the “Share what’s new…” text box. Image by entertailion via Flickr.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. Google Analytics Release Notes. Page Speed Insights Tool.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . Goals are typically separated into 3 buckets: Page URLs: . Adwords.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
It shows you what information people can’t find on your site that they actually want and think is important. As they note on the site, “Even if you have already created a comprehensive list of keywords your target audience uses to find information related to your business, you still can find more keywords.” AdWords Keyword Planner. To me, this is silly.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement. Visits. New and Returning Visits.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
The source code of a site can be an absolute wealth of information. Adwords. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. So how did they do it? Now that that’s out of the way…. Schema Markup. Content.
Rethink Marketing Automation – for the CASL-Compliant Marketer
JULY 22, 2016
You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. Press release attribution and corporate communications – Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. commercial electronic message (CEM) is an electronic communication (e.g., Caveat: This is not legal advice.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). 32) Offer a free e-book or informational guide for signing up. Note that requesting too much information too soon discourages sign ups. 14) Use your list of snail-mail addresses to request email opt-ins.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). All rights reserved.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). If you find something suitable, just be sure to A) remove any sensitive data or company information that you don't want external people to see, and B) add in some instructional copy (or a separate instructional PDF) so people know how to use the content. For situations like those, here’s what to do.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume.
How Can You Use Content to Rank Higher in Search?
MAY 2, 2014
We hope that you can use this information to develop a great content marketing strategy. Then, start to develop hubs of information on your site which answer these questions. Develop content all around the topic of DUIs within this hub of information on your site that visitors can easily find. That information is then shared in the search results pages after Google verifies it.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. The place your page visitors will supply information in exchange for your offer.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. Have you considered your alt text and page URL’s?
The 10 New Rules for SEO
JUNE 10, 2013
It entails putting content in front of people who overtly and explicitly express a desire, via keywords, for a particular product, service, or piece of information. Develop the searcher profile and persona. Who is looking for the information on your website? Longer copy provides a better opportunity for keywords and lets you provide more information for visitors.
The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Modern B2B Marketing
NOVEMBER 20, 2012
Suddenly everyone was second guessing their link building strategies and looking for new, sustainable ways to clean up their link profile. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. The Questions.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Michelle Bowles offers five tips for “making the most of your fan page such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook is an extraordinary phenomenon. It’s inspired a movie. It has half a billion adherents. Always. Always..
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t. That’s what AdRants is for. Kudos!
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
And we have some data around lots of people search, we all know that - lots of people search not just for random pieces of information, but they are searching for a product or service. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. Haven't I seen you do x or buy Google AdWords? It does work.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Oddly, Frank Levert had an outstanding list of do-follow social networking sites on his blog, but the URL for that post now just redirects to his marketing site. Social Tagging
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. By logging into Rapportive, you can also leave notes for later right on their profile. Social Information. Information (174). It’s inspired a movie. Personas.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.
62 Experts Share Their #1 Actionable SEO Technique
AUGUST 3, 2016
Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. content and lots of it – packed full of helpful information and a consistent proportion of keywords. Next, click a URL with high clicks but a low CTR (lower than 5%).