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Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. You need to paste the URL into the “Share what’s new…” text box. Image by entertailion via Flickr.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. Google Analytics Release Notes. Page Speed Insights Tool.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform.  . Goals are typically separated into 3 buckets: Page URLs: . Adwords.

How to Generate New Keyword Ideas

KoMarketing Associates

It shows you what information people can’t find on your site that they actually want and think is important. As they note on the site, “Even if you have already created a comprehensive list of keywords your target audience uses to find information related to your business, you still can find more keywords.” AdWords Keyword Planner. To me, this is silly.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Optimizing Your LinkedIn Profile and Use. Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing. Shelly Kramer recommends half a dozen key changes to power up your LinkedIn profile, such as adding an application: “LinkedIn offers a number of apps to help you add depth to your profile. Hoping to land that dream job through LinkedIn?

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

The source code of a site can be an absolute wealth of information. Adwords. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. So how did they do it? Now that that’s out of the way…. Schema Markup. Content.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement. Visits. New and Returning Visits.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). 32) Offer a free e-book or informational guide for signing up. Note that requesting too much information too soon discourages sign ups. 14) Use your list of snail-mail addresses to request email opt-ins.

How Can You Use Content to Rank Higher in Search?

Marketing Action

We hope that you can use this information to develop a great content marketing strategy. Then, start to develop hubs of information on your site which answer these questions. Develop content all around the topic of DUIs within this hub of information on your site that visitors can easily find. That information is then shared in the search results pages after Google verifies it.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). If you find something suitable, just be sure to A) remove any sensitive data or company information that you don't want external people to see, and B) add in some instructional copy (or a separate instructional PDF) so people know how to use the content. For situations like those, here’s what to do.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. The place your page visitors will supply information in exchange for your offer.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). All rights reserved.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. Have you considered your alt text and page URL’s?

The 10 New Rules for SEO

Marketing Action

It entails putting content in front of people who overtly and explicitly express a desire, via keywords, for a particular product, service, or piece of information. Develop the searcher profile and persona. Who is looking for the information on your website? Longer copy provides a better opportunity for keywords and lets you provide more information for visitors.

Rules 28

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook is an extraordinary phenomenon. It’s inspired a movie. It has half a billion adherents. Always. Always.&#.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

Suddenly everyone was second guessing their link building strategies and looking for new, sustainable ways to clean up their link profile. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords).  URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. The Questions.

View 44

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

And we have some data around lots of people search, we all know that - lots of people search not just for random pieces of information, but they are searching for a product or service. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. Haven't I seen you do x or buy Google AdWords? It does work.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t. That’s what AdRants is for. Kudos!

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Oddly, Frank Levert had an outstanding list of do-follow social networking sites on his blog, but the URL for that post now just redirects to his marketing site. Social Tagging

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. By logging into Rapportive, you can also leave notes for later right on their profile. Social Information. Information (174). It’s inspired a movie. Personas.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.