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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial. So what are UTM strings anyway?

Traffic 97
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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Google Search Console (+ New Features).

SEO 174
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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it.

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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. It also provides other information such as the competition level for that keyword. Google Keyword Planner – This is a tool that is built into the Google AdWords platform.

SEO 98
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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion. Event Goals.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. New and Returning Visits.