Biznology

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up.

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Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are.

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Growing your business in a world without Google

Biznology

Look at how you use LinkedIn. In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Most consumers are overwhelmed with information. But "everyone" also uses email, social media and mobile phones, too.

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Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. The next step is to trap them. Who would’ve known?

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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses.

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Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO

Biznology

You want those people who find you to share information about your business with their friends, family, fans, and followers. AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. Where possible, leverage existing assets.

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Google+ on its Third Birthday

Biznology

Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. The Church of Google+.