Bing PPC Ads: How They Work (and Compare to Google Ads)
Hubspot
JUNE 5, 2019
It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine. While Google AdWords is still a very powerful tool, there are some advantages of Bing that makes it attractive for small- to medium-sized businesses. Google AdWords, however, can only show you the number of Google+ followers.
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