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A Marketer's Guide to Tracking Online Campaigns

Hubspot

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.

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What Is Digital Marketing?

Hubspot

Enter digital marketing -- in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Learn what goes into a modern content marketing strategy here. ).